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Ed Haslam Is Taking PlaceIQ To The Next Level | The Makegood

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Ed Haslam was recently named SVP of Marketing at PlaceIQ, the technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations. Ed joins PlaceIQ from YuMe, a video ad startup. Prior, he cofounded Ludic Labs, which was acquired by Groupon. The Makegood recently spoke with Ed about his new role and how he will accelerated PlaceIQ’s growth. Time to take @PlaceIQ to the next level! SVP Marketing @EdHaslam tells @The_Makegood how he plans to grow the company

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Alex Jubien from ThinkMobile on App Deep Linking at APS2014

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ThinkMobile‘s Founder, Alex Jubien, spoke at the App Promotion Summit in London this year on why app marketers need to incorporate deep linking into their strategy. ThinkMobile was founded in 2013 and is a digital consultancy which specialises in mobile strategy. ThinkMobile’s Alex Jubien talks App Deep Linking Alex told attendees at the summit that he wanted his presentation to help give app marketers a better understanding of deep linking. Deep linking is the solution to HTTP URLs not being supported by apps. Essentially, it’s a way of opening up an app that goes directly to a specific section or piece of content – made possible by a link. This can be vital for app marketers who, for example, want to direct their users to a certain ad. Towards the end of the presentation he listed some tools that are

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