FromWeb2Mobile

“All you need to know to develop your mobile business”

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Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

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May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May, coming in at 51%.

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Apsalar exits the DSP market

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Mobile ad company Apsalar has decided to quit the DSP business and focus entirely on its mobile analytics platform. Apsalar, which started out in analytics back in 2010, launched its mobile Demand Side Platform less than a year ago off the back of a $9 million round of Series B funding. At the time the company said it was uniquely positioned to combine its first party data with programmatic buying in order to help advertisers create detailed user profiles for ad targeting. But the company now says it’s jettisoning its DSP partly because of concerns over the independence of its analytics . In an email sent out to customers Apsalar said: “Marketers want an independent attribution solution. We’ve received consistent feedback from clients and prospects

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